More relevant or less relevant? It's your choice.
You don't have to do anything to get interest-based advertising, it's already happening. When you see the icon, you're able to take control of whether you see these types of ads.
When you click through the icon, you'll get information about the companies that provide interest-based ads on the sites you visit. You'll learn about how it works, how this type of advertising supports the web content you enjoy every day, and about other privacy choices some of these companies provide.
If you don't want this type of advertising, you can click through to the consumer choice page to opt out from the companies that participate in the icon program or check up on the status of your choices.
