Interest-based ads are ads intended for you based on your web surfing behaviour.
Look for the AdChoices icon to know you're being reached respectfully, and to take control.
Find out when information about your online interests is being gathered or used to customize the ads you see.
Choose whether to continue to allow this type of advertising.
The icon is a clear sign that companies are trying to make the online ads you see better reflect your interests. It's there to keep you informed about how ads are being made more relevant for you.
Quite simply, you will see the icon in the corner of ads whenever companies are engaged in interest-based advertising. You'll also see notices on some of the sites you visit, giving you more information about the types of targeting they do, and how to take control.
The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of advertising and marketing organizations, responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada and the Political Ads Program (PoliticalAds.ca) for political advertising transparency.
